Go Cards!

For my feature assignment, I decided I should try to convey the hype around Saint Louis as the Cardinals are in thy playoffs. I thought of where the most fans would be during the game, and decided to check out the local bars. I ended up at the Shack Pub and I was in luck, so I thought.  There were plenty of fans, but the atmosphere was poorly lit, constantly in motion, and crowded. I didn’t want to get in anyone’s way or distract from the game. Trying to be a fly on the wall I began taking my pictures. I wanted to show the game on the tv, and the fan’s reaction. I had a very difficult time properly exposing both the tv and the girls at the bar.  I did like this picture because you can clearly see both elements.Image Erik pointed out the unique “looking in and out” juxtaposition of the baseball player and the girls watching the tv, and I agree this makes the picture more interesting. I also liked the “color” aspect of this picture with the red bar lights showing Cardinal spirit.  I liked this assignment overall, but I don’t think I was unique in my choice of a feature. I feel that I over-thought this assignment. I liked the other student’s features of everyday life better. I’ve realized that sometimes the most simple pictures can best capture a moment. 

A lot harder than point and shoot.

The “Point of View” assignment looked much easier on paper, but when the time came for photo shoot, I was out of my league. I felt so silly fiddling around with this expensive piece of equipment trying to remember what all the different knobs and letters meant.   It was so tempting to shoot using Auto like I have always done in the past. Trying to work the ISO, aperture, and the shutter speed cohesively was much harder than I had thought. My brother who is a pretty good photographer (not by trade) gave me some good advice. He told me to shoot in manual and to be happy if I get one good picture out of 50. He siad for every good picture he has, there tens and hundreds of bad ones. That made me feel a little better.  Shooting in manual with the combination of not being able to zoom was frustrating, however I learned a lot during the 3 hours I was shooting and practicing. I like this photo below mostly because of the lighting which was by far my biggest hurdle. ImageMy pictures kept coming out too dark or way over-exposed. I had a difficult time finding a happy medium. However, finding the right lighting of the picture made a huge difference. I had a very similar picture of the picture above that was over-exposed, and it had a completely different feeling about it. After playing around with aperture (for the hundredth time) I got this photo. The lighting mixed with candles in the background, and the searching expression on his face made this one my favorite. It gave a much different point of view than the others. I’m glad we were given “point of view” in our first assignment. It makes me excited to try some more in upcoming assignments and every day life. 

Final Questions/AnswersRe

True/False

1. Invention of the mp3 paved the way for major innovations such as cassettes, stereophonic, sound, and most significantly digital recording.

2. The questionable practice by Payola promoted paid deejays to play particular records in attempts to guarantee record sales.

3. Synergy, the promotion and sale of a product throughout the various subsidiaries of a media conglomerate. Further drove revenues in the film industry.

4. A situation in which an industry is controlled by just a few firms is called a Monopoly.

5. The delivery of specialized programming like the History Channel or the Food Network for niche viewer groups is called Narrowcasting.

6. Congress approved; took away a number of ownership restrictions from radio and television and also brought cable fully under federal oversight.

a.Communications Act of 1934

b.Federal Communication Commissions

c.Telecommunications Act of 1996

d.Telecommunications Act of 2001

7. Information profiles that are automatically collected and transferred between computer servers whenever users access web sites.

a.Search Engine

b.Cache

c.Cookies

d.Wikis

8.Announcements written in the style of news reports that provide new information about an individual, company, or organization.

a.PSA’s

b.Press Release

c.Video news releases

d. Propoganda

9. Refers to the gap between those who can benefit from digital technology and those who cannot.

a. Digital Divide

b. Social Media

c. Social Divide

d. None of the Above

 

10. What is the Digital Divide? Does it exist here in the US?  Why is it important that people with little or no income be able to use technology?

 

 

Answers:

  1. False/Audiotape pg. 127
  2. True/Payola. pg. 179
  3. True/Synergy. pg 208
  4. False/Oligopoly pg. 193
  5. True/Narrowcasting. pg. 231
  6. Telecommunications Act of 1996. pg. 238
  7. Cookies. pg. 271
  8. Press Release. pg.322
  9. Digital Divide: April 12th

#Dr. Hinsley. Journalism in the Realm of Social Media.

On Monday April 23, I attended the Communication Department’s honors society’s  talk on “What is going on in journalism today?” I found the speaker, Dr. Hinsley, to be particularly engaging partly because I am familiar with her lecture styles from class. As for what Dr. Hinsley talked about, I think she did a great job supporting her points with research.  The various research questions she asked journalists and how it related to technology and the current economic state was very interesting to me.  If I remember correctly, content that journalists found to be most crucial in reaching the community went from the most important in a stable economy to the least important in troubling times. That made me a little concerned with how our economy’s state has the ability to frame our media content.  

I also really enjoyed how Dr. Hinsley talked about Facebook and Twitter and the different uses they can serve. I would never think that the time of the day would have a large impact on making sure your posts reach the most people, but her research showed there was a definite time of day where Twitter is more popular medium than Facebook and vice-versa. Lingo such as hashtag, retweet, post, like, follow that was used throughout the lecture resonated with me, but I saw a couple confused faces from professors a few years older than I that also attend the discussion.

Dr. Hinsley’s talk on how journalists use social media greatly helped me research my own presentation given in class today.  While researching how social media is used in the professional world, the more apparent it became that I will most likely be using Facebook, Twitter, LinkedIn, Pinterest, and many other platforms in my future profession.  I am still deciding between majors in PR/Advertising and Journalism/Media Studies.  I think it is safe to say, that with either one of those majors, I will be using social media in some way.

Public Libraries: Public to All?

After learning more about the digital divide, I am more aware that it affectes not only those in third world and developing countries, but even people in the most powerful countries. I was not keen on how the slide show defined the new digital divide as being a choice. I can safely assume that most of the people on the lower end of the gap would not feel that they are choosing not to participate in technology. I did find the slide show very informative, however, and one slide caught my eye in particular. It was about the homeless and how public libraries denied their access of library resources. Perhaps, I thought strongly about this slide because I was in Pious Library while looking at it, but it really got me thinking. I’m sure public library policies ask for proof of residence in order to be sure the users are not harmful and do not threat other patrons using the facility, or just to keep a record to send the late fees! I know I’m guilty of that.  BUT  libraries should keep in mind the stagering statistic of homeless people in the United States. Many homeless have been educated and have held a job, but were forced to the streets from economic distress.  These are the people that could use our nations free resources the MOST, and we deny their access? It just doesn’t make sense to me. In fact, it makes me rather upset.  Being upset, I wanted to see if anyone else was upset. Naturally, I surfed the web.  There seems to be a split attitude about the homeless having access to public libraries.  This California news article shows some of these split attitudes. In this article, an online poll described patrons dealing with the homeless on a regular basis and witnessed fighting, public intoxication, and disturbing other library patrons. On the flip-side, most of the the library staffers described the labeled homeless as well-behaved. I am not surprised that the negative comments came from an online poll.  People online can choose to be anonymous and viciously stereotype an already unprivileged group in society, in this case the homeless.  In order to bridge the gap of the digital divide, we need to first fix our attitudes with who is entitled to have access to technology.  I’m hoping people who are reading this in their minds responded, “everyone.” Not favoring a privileged group and overtly overlooking an oppressed group is the first step in trying to bridge the gap of the digital divide, but more importantly social equality.

Why Even Call it Television?

After watching/ reading The Future of Television, I had some skepticism about how near this “future” is. The video and the attached article claim that these new innovations would eliminate the need for channels, only show advertisements catered to your tastes, and give one the ability to watch your favorite program virtually anywhere. Some of the things mentioned made me think, “Why even call this television?” I think these are all things that could be done with the rapid increase of technology, however it does not take into consideration the politics of television. What I mean by that is a few large corporations own most of the channels and work with a few large advertising agencies to create revenue.  I do not think that this multi-billion dollar industry is going to let amateur videos go on the air, or eliminate advertisements.  At least not yet.  I think television will always be around. A lot of people thought that with the increase of internet use,  TV would be obsolete, however that is not the case.  If television viewers were to drastically decrease over the next few years, then I could see some of the things mentioned in The Future of Television being put into use. I do think that television is going to be changing in the future, but not in all the ways mentioned in the video.   Already, people have access to their favorite shows on their tablets and smart phones. Almost all the devices today have a camera so I can definitely see TV becoming more interactive such as watching a movie with your sister out of state through picture-in picture with video conferencing. TV used to be stationary.  You sat in the living room and watched one single program at a time.  Today, that is hardly possible or enjoyable. We want to watch what we want, when we want, and where we want to.

Facebook: More like Everythingbook in Regards to Business

There was not much that surprised me while reading The Future of Advertising is Coming.  I think my generation is pretty well aware that advertising is being pushed on a virtual level with the explosion of smart phones, tablets, and other technological deceives.  I think the Millennial generation is mostly annoyed with the constant ad interruptions during our online streaming of music, videos, and news. On the flip side,  I am not as annoyed with Facebook advertisements, because their ads do not interrupt my activities while on the site. It doesn’t make me wait 10, 15, or 30 seconds to load a friend’s page. Facebook simply has different categories of tailor-made advertisements  conveniently located on the side bar just waiting to be noticed.  While reading some of the many success stories due to Facebook, I noted that companies from all different categories can use its social networking to gain a competitive advantage. Looking back, Facebook has let me to some of my favorite sites that I would not known have existed otherwise.  HauteLook is on the list of success stories, and it was very clear that Facebook knew my interests and likes.  I remember I kept looking at the HauteLook ad over and over and finally clicked on it.  Now I check HauteLook weekly and you should too! (the deals are amazing!)  Facebook is now and will continue to be the head-hancho for companies looking for a competitive advantage in advertising because of the amazing feedback they get from all the users. They automatically know our demographics, likes, interests, activities and link that to people we may know who like the same thing.  This creates word of mouth that is so important with growing a brand.  Facebook allows companies of all different sorts such as automotive, e-commerence, fashion, entertainment, and many more to reach their target audience without them feeling bothered about it. Facebook also makes this a very simple process that can fit any business budget.  I think this non-abrasive and more social way of advertisements will become the new norm.

Life Magazine: Where a Picture is Worth a Thousand Words.

With so many different channels of media, it is hard to find one that sparked a lasting social change.  A couple years ago, for my newspaper journalism class, I did a report on Margaret Bourke-White.  She is personally an inspiration and pioneered the way for  photojournalism while crossing many barriers being a woman in the 1930’s. Margaret was hired by Henry Luce as the first woman photojournalist to work for Life magazine, with her photo appearing on its first cover.  Life magazine was a different type of magazine of its time where the pictures were more important than the text.  Bourke-White’s photographs were from all around the world and gave Americans a whole new perspective.  She played around with many techniques often throwing thousands of pictures away, but the ones that made the pages of Life definitely had a lasting social change.  Americans began to view the world differently, and in my opinion, viewed the world  more clearly.  Margaret covered a range of issues that were often times controversial including many battlefields during WWII .

Because of Margaret Bourke-White, Americans were for the first time viewing photos as “art.” The extra-large size of Life’s pages filled with very little text let the readers come up with their own ideas not influenced by a writers bias. Without knowing it, many people today have seen  Margaret Bourke-White photographs.  She led the way for photography into journalism and gave a whole new meaning to “a picture is worth a thousand words.”

Media Diary Brings New Findings! I Procrastinate.

Overview and Findings:

Looking at my media diary timesheet and how often I use social media, I couldn’t say I was surprised with the amount of time (hours and hours) spent.   I already knew I was addicted to Facebook. If that wasn’t clear before, it is crystal clear now! I literally couldn’t go more than a few hours without checking it!  It was interesting in which ways I accessed the media. I do have a smart iPhone and an iPad, however the majority of my internet surfing, pinning, Facebook-ing, tweeting, and let’s just say it, procrastinating, happened on my MacBook. An article overviewing how each generational use of different media tools such as smart phones, laptops, eReaders and more found that my generation ( Millennials) had the majority in ownership in cell phones, ipods, laptops, and tablets.  I was surprised that Generation X (ages 35-46) did not surpass my generation in any of these categories. I was thinking in the terms of business how how their generation occupies the majority of the working class. With the use of technology growing, I was expecting to see higher numbers of usage of newer technology tools with Generation X.

Looking Further:

I thought it was really cool and information to see how each generation uses the different means of media. After reading Nielsen’s blog, I was surprised to learn that the majority of people still use the traditional TV to consume the majority of their media. I do own a TV, however I do not buy cable. I see it pointless. I can watch anything I want online at my connivence.  I do think this trend will go down as the years go by, and alternative uses of watching media such as direct streaming and using sites like  Hulu and Netflix will become more popular. Looking at it from another perspective, I am a single, young, college-student. I am in the mindset that everyone operates like me. However that is not the case.  For the typical American family, watching TV as a family all in one room at the same time could be a enjoyable experience. Also watching TV is an American pastime. With that said, maybe this trend of watching TV the “conventional” way will be around for years to come and maybe my opinons will change as I grow older and enter the brackets of a new generational age. As for now, I will be on my Macbook Facebook-ing and pinning away!